Equity & The SAFE Method

How It Works: Fee vs. Equity

We understand that for early-stage founders, cash is king. That's why we offer a flexible engagement model for our Full GTM Partnership. You can choose the path that best suits your current situation.

Option 1: Standard Fee-for-Service

You can engage our GTM Studio for a standard project fee. This is a straightforward way to access our expertise and build your product and strategy. This option is best for founders who have already secured pre-seed funding or prefer to retain 100% of their equity.

Option 2: The SAFE Partnership

For founders and ideas we're especially excited about, we offer a partnership based on a SAFE (Simple Agreement for Future Equity), a model popularized by Y Combinator. This is our way of investing our time and expertise in your vision.

• The Deal: Instead of a large upfront cash fee, we negotiate a flexible mix of a reduced fee plus a small equity stake via a SAFE. This rewards us for taking early-stage risk with you.
• No Debt: A SAFE is not a loan. It doesn't accrue interest or have a maturity date, keeping your cap table clean and simple.
• Deferred Valuation: It allows us to provide "Antigravity" GTM support now in exchange for equity that converts during your next priced funding round. This avoids the complexity of setting a valuation too early.
• Our Commitment: When we take an equity stake, we become your dedicated co-founder in everything GTM. Our incentives are 100% aligned with making your venture a massive success.

Our "Skin in the Game" Clause

We invest significant time and resources into our GTM partnerships. Our model is built on mutual commitment. To protect our investment of time and expertise, our partnership agreements include a straightforward clause:

If a founder chooses the SAFE Partnership model and we successfully help them build their MVP and launch, but they then decide to abandon the project, the full equivalent of our standard service fee becomes due.

This ensures that both parties are fully committed to seeing the project through to its market debut and beyond.